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What it is?
Landing Page
Why do you need this?
Landing page are essentially a springboard for business. It allows you to improve conversions, and focus the attention of a potential customers to a particular product or service. it is an essential tool for any digital strategy. Featured are the must have for any high efficiency landing page.
Maximum correspondence between the title and the specific service/product.
Going to any search engine, carrying out a specific search and seeing the relevant offers in the SERP (Search Engine Result Page), going in to what seemed relevant to your search, users get to the main page, where the company and its activities are outlined in general, and the needed section should be searched again thru out the website.
on the Landing page everything is different.
When using this resource, users will get to the actual service page they looked for.
High concentration of attention.
The ideal landing page has one goal, all of its content, structure and elements including the button and calls to actions are placed and designed in way that highlights the product or service you are offering.
When on a regular website, there are many factors that distract and diffuse the attention of users, which reduces the level of conversion.
Prospects for business
Developing a Landing Page helps you achieve the following goals…
— Sale of specific items, services.
— Attracting attention to a new product or product line.
— Distribution of media materials (increase in the number of downloads of books, videos, audio files).
— Collection of contacts, email addresses.
— Invitation to participate in events.
— Increase the number of subscribers.
the Internet as marketing tool is suitable to all business who set one of the goals presented without exception.
The age of the specific field of the enterprise does not matter.
If you wish to promote a specific offer, then you need a Landing Page.
Example
A vivid example of the application of landing pages can be seen in well-known beauty brands.
To increase sales of a quality treatment for damaged foot skin treatment, Lukas created a one-page card dedicated to THERMO ABRASIVE CAP.
telling about the treatment features, characteristics, advantages, and most important redirecting to the distributor’s website.
More pictures and only key information. The benefits to the participants who choose these products and multiple communication channels are described.
Stages of development
Creating a landing page is a multi-level process that requires careful preparation. Our digital agency performs the following steps during the project implementation.
Analysis of competitors
Based on the study of similar companies, we can create better solutions that will bring maximum benefit to your business
Prototyping
It is necessary for the client to be able to assess how the future lending page will look and work. At this stage, the structure, location of the interactive buttons, and many other details are discussed.
Design & Development
Our digital agency creates a unique layout from scratch, drawing attention to the industry and the terms of reference.
Programming
Implement code. After all the details are agreed, we proceed to implement them in the working version.
Testing
Before moving to the server, the functionality of each element on the lending page is checked, we check the functionality on various browsers devices.
For some projects, a focus group is used to evaluate the usability of the created product.
Split testing is the best way to validate quality and effective product.
Launching
The last part is a moving to the server.
We will we will conduct training and give you all the materials needed to work with the Landing Page.
If desired, our studio can analyse the success of the landing page and make changes on the go to increase conversions
Depending on the specifics of the project, an appropriate programming language, CMS (the engine on which landing will work), a framework will be selected on an individual basis.
We are experts in a large number of available tools and technologies for any specific need.
Reasons to order from us
We offer our clients an optimum ratio of cost, quality and efficiency in the process of realization various complexity projects.
Our digital agency has been doing web development for many years.
During this time, we managed to earn the reputation of a reliable partner and a diligent contractor.
Numerous examples of our work are available for you to examine on our website, they will help you assess the level of professionalism of our team.
An additional advantage is the individual approach to each project and the development of solutions in strict accordance with the market situation and business specifics.
If you are reading this, by now you understand the advantages of a Landing Page.
Lets talk and get you started with you’r first of many landing pages.